I get asked for blogging tips a lot by other investors or entrepreneurs, most of whom aren’t writing consistently and imagine they should be.
“Time” is usually the blocker that everyone identifies with, as their excuse, but when you press on what exactly that means, it’s less about not having a spare 30 minutes, and more so about the ridiculously long time it takes them to write something.
What’s the culprit behind this cumbersome burden? Not dislike of writing, not desire for perfect grammar, not even lack of topics. No, the issue is often the need to be right. To feel 100 percent confident in what you’re putting out there — and aggrandize the post to encompass the whole history, theory and current state of some topic.
Wow, what a mindfuck. My advice is not worry so much. Instead of writing the definitive post encompassing your entire life, just pick one aspect of a subject you are interested in — and riff a bit. Share what you know, what you think and see what happens.
So what actually does happen when you sit down to write? Sometimes nothing. Other times something awesome.
Then, people will bring you knowledge in return. They’ll tell you why you’re right or wrong. Add their data to your hypothesis. Like when we add up and spew the Homebrew WhatIfs’. We put them out there — the list of ideas we’d like to discuss with startups around the world.
It’s not because we’re telling everyone that we’ve figured it all out and have all the answers, but instead we are hoping to attract people who just might have figured something out, and we get their input.
Take for example, a post I wrote interviewing a local art studio owner.
It caught the eye of an awesome artist/technologist/founder who met me for coffee this morning and got me a whole lot smarter about the problems she sees in the art market. I found out how she’s working to solve these issues in her field of expertise.
Great 30 minute chat that made me think more about and totally different about a topic I had briefly considered. I loved it.
So, don’t write only because you know you’re right and have it all figured out. Write because it attracts other people who can help test your arguments, augment your data or teach you something new.