Why This Latest Facebook Feature Is Likely About Civility, Not Virality

It’s hostage-movie gospel that you must get kidnappers to use your name, look at pictures of your family, learn about your life, anything that humanizes you and makes it more difficult for them to cause you harm. Maybe it’s just because I’ve seen too many of these flicks, (Taken 4 anyone?), but similar motivation came to mind when reading about Facebook’s new “Things in Common.”

CNET’s Richard Nieva reported on a Facebook feature which displays what you have in common with another commenter in the discussion…