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We Value Conversion More Than We Value Trust: Wading Into The Unroll.Me Discussion

So the moment I read Mike Isaac’s TK profile it jumped out that was going to have a problem on their hands.

Then today, a friend of the CEO wrote a passionate essay basically saying the CEO is a good guy and tech industry sucks overall.

Surprised Users!

And they put trust at risk. If they’d proactively notified users and provided an explainer, perhaps they could have mitigated the surprise proactively:

Net-net, the expansion of their business model was perfectly legit but sensitive enough to the average consumer who thought the service was just helping them identify and unsubscribe from mailing lists.

Which brings us to….

But Her Emails.

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Hum, I’ll have my neighbor, who I’ve never met, go rifle through my mailbox at home, when the post comes at 3 p.m. He’ll open all envelops, and read everything. If there is anything I need to be aware of, he’ll let me know…

Be clear you are not a charity. You are running a business, too, and you are helping both of you. You are building their company and your company.

Written by

You’ll find me @homebrew , Seed Stage Venture Fund w @satyap . Previously made products at YouTube, Google & SecondLife. Married to @cbarlerin .

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