“Trying to bet on virality is just, it’s not, it’s something you can prepare for, but you can’t actually create.”

Great Podcast on the Marketing of M3GAN with CMO of Universal Pictures

Hunter Walk
2 min readJan 21, 2023

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While I haven’t yet seen the movie M3GAN, I have seen the TikToks, the YouTube videos, and the box office numbers. And played my willing K-factor role sharing one of the clips with my wife (she wasn’t as amused as I was). When some piece of content breaks big this way on social it’s always interested to see if the business…

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Hunter Walk

You’ll find me @homebrew , Seed Stage Venture Fund w @satyap . Previously made products at YouTube, Google & SecondLife. Married to @cbarlerin .