“Trying to bet on virality is just, it’s not, it’s something you can prepare for, but you can’t actually create.”

Great Podcast on the Marketing of M3GAN with CMO of Universal Pictures

While I haven’t yet seen the movie M3GAN, I have seen the TikToks, the YouTube videos, and the box office numbers. And played my willing K-factor role sharing one of the clips with my wife (she wasn’t as amused as I was). When some piece of content breaks big this way on social it’s always interested to see if the business results follow, which often is not the case in our meme of the moment culture. Well, this one did, breaking $100 million in two weeks.

Media reporter Matt Belloni spoke with Michael Moses, the Chief Marketing Office of Universal Pictures, about how his team build the campaign for M3GAN and turned out an audience that was 50% under the age of 25. Numbers to DIE FOR….

I recommend you listen to the whole thing but here are some great excerpts.

On virality

I can certainly try to say that there is a science to it, but it’s not a business plan.Trying to bet on virality is just, it’s not, it’s something you can prepare for, but you can’t actually create, you can’t all the consultants and all the agencies out there in the…