Threads Gives You The Chance To Rebuild Your Follow Graph. Here’s All the Reasons You’ll Mess It Up.

Part of the novelty in new social products is the fresh start on a social/interest graph. Especially now that we’re smarter in the dark patterns of ‘autofollow all contacts’. and so on, I find anecdotally that more people are going with a Slow Graph (add selectively as they figure out how to use the product) versus Fast Graph bootstrap. Threads is an interesting exception because we usually don’t see a new launch successfully from a company which already has a robust social product, and thus, existing relationships for you (in this case Instagram itself). Meta’s onboarding allows (encourages) you to simply recreate that list onto Threads, even putting Instagram accounts which haven’t yet created their Threads profile into a ‘pending’ status. Once they’re ‘live’ you’ll automatically add them.

I’m here today to encourage the normalization of the unfollow, especially as you decide how Threads will fit into your habits. Toss the social anxiety off and liberally hit that button. Don’t end up ruining your own experience!

But you probably will. Because the growth objectives of these business and our own stubborn behaviors/incentives push us to add add add follows.