Referral Programs Power the On-Demand Economy (so why don’t we discuss them more?)
2 min readApr 17, 2015
Every on-demand app I know generates substantial volume from their referral program (let’s lump word-of-mouth into this as well, since it often involves sharing a referral code). You know the, “sign up a friend, they get $x off their first use and you get $x too.”