Never Become The Person Your Twitter Followers Want You To Be

Something happens on Twitter after you’ve gathered enough followers to become at least a “semi-public figure” and I don’t think it’s healthy. Expanding outside your immediate social circle of IRL friends and into URL friends tends to include what I’d call “tribe followers” — an increase in the number of people who are expecting a certain type and tone of content in-line with whatever the tweet was that caused them to follow you. “Hate followers” usually come next, which are basically the same but opposite: accounts waiting for you to say something they can fight about, even if they have to misrepresent the meaning or context of your words. This interplay, plus the basic physics of the system (RTs, RTs w comments, Likes increase tweet reach), tend to implicitly and explicitly shape *what* you tweet and how emphatically you say it. And the followers are waiting to high-five or poke you in the eyes, depending on why they’re there. And the cycle repeats.

So after a lifetime on the social web, and 14 years on Twitter, I have one piece of advice: Never Become The Person Your Twitter Followers Want You To Be. Don’t be egged on by the adrenaline rush of online fights or the euphoria of being applauded. Don’t measure your success by the popularity of…