If You Don’t Like Sales, Don’t Start a Company
As a cofounder you are *always* selling.
To customers, to investors, to press, to team members, to potential hires, to partners.
Even if you’re the most technical CTO out there, you have to get comfortable with this reality.
Being ‘ PLG ‘ doesn’t solve for this. Hiring a recruiter doesn’t solve for this. Having a cofounder who loves selling doesn’t (fully) solve for this.
Get rid of the negative stereotypes around sales. It simply means making sure people understand why your company matters. Talking confidently about where it’s going and why it’s worth betting on you before those milestones are achieved. The value you can and will deliver.
You can be an introvert and be great at sales. You can be an engineer and be great at sales. You can have massive imposter syndrome and still be great at sales.
If you avoid sales or are poor at it, you are doing a disservice to your team, your cofounder and yourself. You are unintentionally lowering the ceiling on outcome or making it even harder to succeed.
There are coaches, advisors, blog posts, and courses that can help you get better at sales.
You can be GREAT at sales.
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Bluesky has the JUICE
Originally published at https://hunterwalk.com on December 30, 2024.
