Digital Plastic Surgery: Why Boys and Girls Use Filters Differently

Can You Build a Photo Community Which Doesn’t Prioritize Pretty?

Hunter Walk
2 min readApr 13, 2021

“Young girls, however, see AR filters primarily as a tool for beautification: “[The girls] were all saying things like, ‘I put this filter on because I have flawless skin. It takes away my scars and spots.’ And these were children of 10 and 11.”

There’s a lot of prior art here, including some I’ve seen personally. Summer 1999 was down in Los Angeles interning with Mattel while in grad school. A few of us were working in their corporate strategy group, specifically doing projects with the interactive group. There were a line of tech toys being launched with Intel — thedigital microscope was especially cool.

One product we focus grouped pre-launch was the Me2Cam which hooked up to your TV and inserted you into games and other activities. This was pretty groundbreaking at the time, remember we’re talking 21 years ago!

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Hunter Walk
Hunter Walk

Written by Hunter Walk

You’ll find me @homebrew , Seed Stage Venture Fund w @satyap . Previously made products at YouTube, Google & SecondLife. Married to @cbarlerin .

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