Company Culture Is Really Important, But The Way We Talk About It Is Wrong

What Makes A Culture “Bad” Isn’t Just That You Don’t Like It

I won’t invest in a startup that doesn’t care about its culture. Because a culture is going to form regardless so you might as well be deliberate about it. And it’s with your first hires that your intended culture will be solidified, evolved, mutated, or challenged. So be thoughtful about the characteristics you seek out; the motivations of those individuals; the processes and practices you put into place…