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Branding, VCs and the “Uncanny Valley”

“The uncanny valley is a hypothesis in the field of aesthetics which holds that when features look and move almost, but not exactly, like natural beings, it causes a response of revulsion among some observers.” — Wikipedia

Choosing Uncanny Valley Branding

What’s the Uncanny Valley of VC Branding?

We’ve been upfront about our marketing goal for Homebrew’s first two years. Specifically our marketing goal: close the brand awareness gap between ourselves and the other top seed funds who are 1–3 fund cycles ahead of us.

Are You An Investor Worried About Your Brand?

Written by

You’ll find me @homebrew , Seed Stage Venture Fund w @satyap . Previously made products at YouTube, Google & SecondLife. Married to @cbarlerin .

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