B2C becomes B2B every time someone walks into an office with their smartphone in their pocket. It’s been amazing over the last 18 months to see Shyp make organic inroads into small businesses, retailers, marketing departments, etc not because they’ve targeted these customers or because the product has evolved specifically in their direction (more work to be done!) but because individuals in San Francisco, NYC, Miami have used the app in the personal lives. It then occurs to them that this magical service isn’t just for sending a gift or returning an ecommerce purchase but can be used for jobs big and small, one-offs or reoccurring. There’s a car dealership using Shyp to send 75+ parts per week to mail order customers. There’s a SF-based unicorn startup which did $20,000 of shipping with Shyp one week. There’s a major league pro sports team which sent expensive memorabilia to select season ticket holders. So amazing to see the breadth.